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Sales Association Members Earn Distinguished Consultative Sales Certification (CSC) ™

Comcast Media Group and Zygo Corporation have invested in their sales team to ensure sales and services offered are enhanced with consultative selling skills.

On June 6th, 2013 5 members of the Sales Association were awarded Consultative Sales Certification™ (CSC) at the Sales Association National Sales Conference held in Denver, CO. The Sales Association’s mission is to connect the professional sales community, providing its members powerful and strategic means to grow professionally and drive profits.

Kasia Skotnicki, Ron Maes and Jeff Rohr of Comcast Media Group and Jason Enz from the Zygo Corporation have demonstrated required knowledge, on the job application and sales results. These individuals have not only met the requirements of certification, but also demonstrate integrity and a commitment to excellence within their organizations and community.

CSC Program Administrator and CLO of DVR Learning, LLC Marcia Gauger states “While training is a key component of this program, it is application and performance that matters. Through our research we have proven that sales and service performance is enhanced when you concentrate on one competency at a time, deliberately apply the concepts learned during interactions with customers (real life role play) report on your experiences and receive coaching and feedback.”

Graduates have not only demonstrated capability in eight core consultative sales competencies, but have also committed to excellence in each.  CSC graduates subscribe to consultative selling and see themselves as advisors, seeking first to understand.  This goes beyond understanding basic needs.  They seek to understand their customer’s core business, their goals and vision and the motivation for each influencer.  They position their solutions according to the impact on the business and address the individual motivation for each buying influencer.  And, they position value according to each.   Building Value only works if it matters to each particular customer.  Graduates understand the personal motivation and business impact and use this to position solutions and drive outcomes.

CSC Graduates - SA Denver Conf.13 - 1

Pictured are; Jeff Arnold- Sales Association Executive Director, Kasia Skotnicki, Comcast Media Sales, Marcia Gauger – CSC program Administrator and CLO, Ron Maes, Comcast Media Sales (CSC Graduates not pictured, Jeff Rohr, Comcast Media Sales and Jason Enz from Zygo Corporation).

Those who earn CSC report increased sales and customer satisfaction.

The Sales Association is the premier professional society dedicated specifically to sales and business development professionals. For more information visit www.sa.getcsc.com  .

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