Are you experiencing a down market? So now what? What do you do with the training that you had planned for the year? Cancel it? Accelerate it? These seem to be the two prevailing thoughts that company executives take during a slow economy. For those of you that have been in business for awhile, you know that there are cycles. If you are experiencing that the business that was once knocking at your door has disappeared, you may be experiencing the "Low Hanging Fruit" syndrome. When business is exceptional, the fruit is easily accessible. Customers call and sales are made with little effort. However, in slower economies, you may need to get our your ladder and work for the fruit. Companies that embrace slower periods with skills enhancement and proactively seeking business prosper in the long run. Think of it this way, if your fruit tree is old and shriveled, you plant a new tree. The same is true in sales. During these times you should either put a plan together to reach more of your current business, or redefine your customer base.