Imagine a national sales meeting where there is no pre-conference agenda, no planned speakers or breakouts, yet there are several pertinent presentations and everyone's needs are met. Does this sound like a riddle? It's not. It's an "Un-Conference", a forum where every participant has an opportunity to share and gain in a collaborative, efficient, real time, dynamic and even organized setting.
Much like the days of starting with the “product pitch” are long gone, so are the days of starting client conversations with a firing line of questions. Yet, it happens every day. Well-intentioned salespeople use a myriad of questions to uncover needs designed so they can position value. On the other side of the table – frustration, impatience and perceived irrelevance to the client’s business situation.
19 members of the Sandvik Coromant sales departments from eight countries and nine different time zones were awarded Consultative Sales Certification (CSC) in a virtual graduation ceremony on May 16th, 2014. "This was not just an online meeting, but an actual graduation ceremony with presentations from students, faculty and awarding of diplomas," said Jeff Arnold, Executive Director of The Sales Association who delivered the commencement address during the event.
"This program [CSC] has revolutionized the way I run my business. Thank you!"
- Mike W., Georgia Tractor
"The class really made me evaluate my service skills, and today I have been very mindful of how I talk with customers, especially on the phone. I used to be afraid to make recommendations and referrals to customers but I find them coming naturally as I am aware of more opportunities. Knowledge of other areas within the bank has helped me gain confidence to make referrals. I have exceeded my referral goals three months in a row now! Thank you!"
- Jenny B., Teller
|Closing is not a single event, but is something that happens throughout the sales process. Affirm many "small" yes's throughout the sales interaction.|