19 members of the Sandvik Coromant sales departments from eight countries and nine different time zones were awarded Consultative Sales Certification (CSC) in a virtual graduation ceremony on May 16th, 2014. "This was not just an online meeting, but an actual graduation ceremony with presentations from students, faculty and awarding of diplomas," said Jeff Arnold, Executive Director of The Sales Association who delivered the commencement address during the event.
Five members of the Sales Association were awarded Consultative Sales Certification™ (CSC) at the Sales Association National Sales Conference held in Denver, CO. The Sales Association's mission is to connect the professional sales community, providing its members powerful and strategic means to grow professionally and drive profits.
If salespeople focus strictly on product knowledge and sales techniques, they have a one in sixty four chance of connecting with the customer. There are four basic components of an effective sales skills equation. Take away any piece of the equation and you lose a quarter of your sales advantage.
"This program [CSC] has revolutionized the way I run my business. Thank you!"
- Mike W., Georgia Tractor
"The class really made me evaluate my service skills, and today I have been very mindful of how I talk with customers, especially on the phone. I used to be afraid to make recommendations and referrals to customers but I find them coming naturally as I am aware of more opportunities. Knowledge of other areas within the bank has helped me gain confidence to make referrals. I have exceeded my referral goals three months in a row now! Thank you!"
- Jenny B., Teller
|The three keys to building rapport are the words that we use, (which account for 7% of the rapport building process), tone and pace of voice, (38% of the rapport building process), and physiology or how your body stance matches another, (55% of the rapport building process).|